Kolkata, October 31 – A free, 30-day online marketing internship is seeing massive success, with over 1,000 students signing up in just five months. The program's popularity highlights a major trend: students are actively seeking practical skills to secure jobs after graduation.
This is why many of the country's leading universities are now incorporating the program. Institutions such as The Neotia University, Rathinam College of Arts and Science, Thapar Institute of Engineering and Technology, Assam Don Bosco University, NIT Kurukshetra, and GITAM are adopting it to give their students a real advantage in the job market.
Understanding Marketing Through a Comprehensive Curriculum
Students are benefiting from a comprehensive curriculum that covers all major aspects of modern digital marketing. This ensures they gain a complete, 360-degree view of the industry, from strategy to execution.
Gaining Hands-On Digital Marketing Skills
The internship is built around doing. Students gain hands-on skills by working on 15 company assignments that mirror real-world marketing roles. One participant confirmed this, saying they got to "work on real-time tasks and understood how marketing works in the real world."
Key Marketing Skills Students Are Mastering
Learning to Attract Customers with SEO and PPC
Participants are learning how to attract customers using digital tools. They gain skills in Search Engine Optimization (SEO) to help websites rank higher in Google and the basics of Pay-Per-Click (PPC) advertising to run effective ad campaigns.
Mastering Social Media and Email Marketing
Students are mastering how to manage social media for a business and learning to write engaging email content that customers open and respond to.
"This is not just a course; it's a 30-day journey that every aspiring marketer must take. The content is rare, thoughtfully-crafted, and designed to be an experience."
— Dr. Rahul Kapoor, Program Creator
Thinking Like a Marketer with AIDA and Marketing Funnel
Participants are learning to use frameworks like the AIDA model and the marketing funnel to map out the entire customer journey, from initial awareness to the final purchase.
Building Web Pages with HTML
A key technical skill students are learning is using HTML to build their own landing pages. This allows them to create focused web pages designed to capture a visitor's attention.
Learning the Art of Persuasion with Copywriting
Students are mastering the art of persuasive writing, known as copywriting, to write clear and powerful content that grabs attention and drives action.
Finding New Customers Through Lead Generation
The program emphasizes lead generation — understanding how to identify and attract potential new customers, one of the most valuable marketing skills today.
Understanding Public Relations (PR)
The curriculum also gives students insight into modern Public Relations (PR) and how brands manage their stories and reputations online.
Students Can Learn at Their Own Pace
The program is flexible and self-paced, allowing students to balance it with their college schedule. Each day covers a new topic or assignment, requiring just about two hours.
From Learning to Earning: A Direct Path to a Career
After completion, students receive a LinkedIn-compatible certificate to enhance their CVs. Top-performing students are also considered for six-month paid internships, creating a clear bridge from learning to earning.
How to Register
Registration is open for the next session — sign up here. Day 1 starts immediately after registration and email confirmation. To explore more about the program and its benefits, learn more.